Agri-tech firm Twiga Foods has appointed Charles Ballard as its new Chief Executive Officer (CEO).
He takes over from Peter Njonjo who resigned from the position in January this year.
With a career spanning over 15 years, of which nine were in the Kenyan market, Ballard brings a wealth of experience in e-commerce, retail and financial services.
Most recently, he was the CEO at Jumia Kenya. He joined the firm back in 2019.
Before being appointed CEO, he served as senior vice president - commercial, leading the development and transformation of GM categories across the group.
He also worked in several leadership roles in Kenya including COO and head of performance and planning.
Hein Pretorius, chairman of Twiga’s board of directors, commended his appointment saying Ballard's deep understanding of the Kenyan e-commerce and retail landscape, operational grip, entrepreneurial drive and passion makes him the ideal leader to steer Twiga into its next phase of growth.
Ballard on his part expressed optimism for the opportunity saying he is honoured to lead such a talented team at Twiga Foods during this pivotal time.
"With our unique value proposition, we are ideally positioned to seize key market opportunities,” Ballard said.
He observed that Twiga Foods was in a good position to enhance its operations, technology and user experience to create significant value for all stakeholders and the ecosystem.
“I am deeply committed to developing our team and fostering a culture of collaboration and excellence that will drive us into our next phase of growth."
The appointment of the new CEO according to the firm, will bolster Twiga Foods’ ambition to continue to deliver on its mission to transform food supply chains in the country and Africa at large.
