Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa, has signed a management contract with the owners of the Alloy Bar & Lounge in Nairobi.
Aleph Hospitality manages all aspects of hotel operations at any stage of development - from site and brand selection to technical assistance, pre-opening and day-to-day operations.
The agency has earmarked a pipeline of 50 hotels in the Middle East and Africa to collaborate with by 2027.
The 2,700 square meter outlet which can host up to 1,000 guests, houses a restaurant, VIP area for private dining, night club with live music and entertainment, as well as cigar, whiskey, and wine lounges.
In addition, the outlet contains an extensive laser tag zone and a virtual gaming area (Hologate), the first of its kind in Kenya,which is well suited to attract younger generations such as GenZ.
Bani Haddad, Founder and Managing Director of Aleph Hospitality highlighted the need for collaboration in the hospitality sector.
“This is an exciting step for Aleph Hospitality. We currently manage 27 restaurants and 14 bars across our portfolio and continue to build on the strength of our Food and Beverage division,”said Haddad.
“Alloy Bar and Lounge represents a thrilling new chapter in our growth as a rounded hospitality management company and an exciting addition to the vibrant Nairobi entertainment scene.”he added.
This collaboration comes at a time multiple foreign investors are setting up hotel branches signalling continuous recovery of the hospitality sector.
Several premium hotels have opened this year such as JW Marriot ,whose launch was presided over by President Ruto and The Accor's Pullman in May.
However, the latest survey by Lagos-based W Hospitality Group, and the Africa Hospitality Investment Forum (AHIF) shows that the country dropped two positions from fifth recorded in 2023.
Kenya has 31 hotels with a total of 4,268 rooms in the pipeline with an average room size of approximately 138 square feet.
Latest data by the Kenya National Bureau of Statistics Economic Survey 2024, shows hotel bed-nights occupancy increased by 23.2 per cent from 7,009.0 thousand in 2022 to 8,632.8 thousand in 2023.
Residents of Kenya accounted for more than half of the total bed-nights occupancy in 2023, highlighting the significance of domestic tourism.
Notably, the number of international conferences held expanded by 9.0 per cent to 977 in 2023 compared to 896 in 2022.
This was boosted by high-profile international conferences and meetings held in the country during the review period.
Visitors to national parks and game reserves rose by 43.0 per cent to 3,637.3 thousand in 2023.
