President William Ruto has urged content creators to take advantage of the monetisation of their videos on Meta platforms.
He stated that his administration will continue seeking more opportunities for the youth to explore their talents.
"Beginning today, Kenyan content creators can monetize their videos on Meta platforms. We urge our creatives to take advantage of this opportunity to not only enhance their incomes but also create job opportunities for others," Ruto said.
"We will continue to seek more opportunities for our youth to explore their talents," the President said.
This comes shortly after Meta announced the two monetisation features for eligible content creators in Kenya.
The two, in-Stream Ads on Facebook and Facebook Ads on Reels will enable creators to earn money for crafting original videos and cultivating community.
Meta’s global partnerships lead in Africa, Middle East and Turkey Moon Baz said the rollout will empower eligible creators in Kenya to earn money.
"Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together," Baz said.
"This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators," Baz said.
In March 2024, Meta’s global affairs president Nick Clegg and President William Ruto announced that monetisation would be available by mid-2024.
Eligible creators in Kenya will be able to earn money for their video and reels content, with support in over 30 languages globally including Kiswahili.
To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old.
Additionally, for in-stream ads creators must meet certain eligibility requirements, such as having a minimum of 5,000 followers.
