Ruto: Poor communication cost Kenya a good transformation plan

He said Kenya has emerged from a period of immense struggle caused by a fundamental misunderstanding.

In Summary
  • Ruto said the missed opportunity of transforming the nation has left some individuals unable to with the programs, policies and projects rolled out within the country.
  • This comes a month after President Ruto attributed Kenyans' strong resistance to the Finance Bill, 2024 to lack of proper communication.
President William Ruto speaking after swearing in of new Cabinet at State House, Nairobi on August 8, 2024
President William Ruto speaking after swearing in of new Cabinet at State House, Nairobi on August 8, 2024
Image: SCREENGRAB

President William Ruto has yet again raised concern over poor communication and insufficient public engagement in his government saying it cost Kenya a good transformational plan.

Ruto said poor communication and inadequate public engagement have left some Kenyans unable to connect with the government programs, policies and projects rolled out within the country.

The Head of State further acknowledged that the nation has emerged from a period of immense struggle caused by a fundamental misunderstanding.

"This is about the ways and means of accomplishing what we all agree, are our shared aspirations as a people: a governance that delivers security and prosperity, inclusively and sustainably," he said.

He spoke on Thursday during the swearing-in of his second Cabinet at the State House, Nairobi.

Ruto lamented that Kenyans have to work hard and endure tremendous difficulties in their quest to fend for themselves and create opportunities for their families. 

He said a majority of people are managing intense pressures arising from local and global economic, geopolitical and climatic circumstances.

"Kenyans are neither afraid of struggle nor labour; we are proven serial winners at both. All they ask, and all they need is a government that maintains an enabling environment for them to succeed and stay out of their way while they go about their work," Ruto said.

He added that Kenyans are constitutionally entitled to servant leadership at all levels of public service; from the Cabinet to the grassroots.

As such, he told the new Cabinet that they have no choice but to live up to the truest standard of servant leadership.

This comes a month after President Ruto attributed Kenyans' strong resistance to the Finance Bill, 2024 to lack of proper communication.

Ruto said his communication team may have failed to provide adequate information regarding some of the new tax measures introduced in the Bill.

He noted that if he had been given a chance to explain the content of the Bill and its impact on the country’s economy, every Kenyan would have agreed with him.

"We did not explain ourselves better, I am sure my communication team failed, and our communication architecture did not deliver. The message did not get out to the people," he stated.

Ruto cited the land issues which he noted many had argued was in the Bill yet this was untrue.

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