The Intergovernmental Authority on Development (IGAD) Executive Secretary Dr Workneh Gebeyehu has said that it is time challenges hindering the independence of the media are addressed.
Speaking during the IGAD media awards held in Nairobi, Gebeyehu said that policymakers and those in the profession must work together to address this.
“As we unite in recognizing the role of media houses, journalists, and content creators here today, let us applaud the courage and resourcefulness that have come to distinguish them.
“At the same time, we have a duty as policymakers and practitioners to address the challenges that serve as obstacles to media independence,” he said.
IGAD media awards are in the second edition of the coveted regional awards.
The ceremony brought together journalists from across seven member states.
Gebeyehu emphasised the critical role the media plays in telling stories of hope across the region and on the African continent.
He said that while IGAD works hard to ensure peace and stability in the region, as well pushing for development, the media has remained a great partner in these efforts.
The IGAD Executive Secretary, however, said their efforts even as they collaborate with Member States, communities, and partners can only thrive in a media landscape that promotes transparency, accountability, and trust.
“The media operate not only as a mirror to society but are also the torchbearers of change. As we celebrate tonight's winners, let us recognize that these awards will remind us of our collective duty to nurture the stories that will heal, unite, and inspire
“You craft the stories that collectively uplift our communities and make the notion of peace, security and development not just dreams but an achievable reality. Stories told through you remind one that even in the face of adversity, hope is alive,” Gebeyehu added.
He reminded all of the changing media landscape where the ways of storytelling are now evolving into modern ways.
The IGAD boss urged media practitioners to embrace these changes and be familiar with them to remain at the top of their craft.
“I call upon us to proactively adjust ourselves accordingly
to the emerging realities when it comes to media and public information.”