Kenyans are being urged to invest in purchasing of plots in urban and rural areas through partnerships with various Sacco's and and financial institutions.
This through a housing drive campaign organised by Real Estate Finsco Africa in conjunction with the National Co-operative Housing Union (NACHU) in Ruiru today.
The drive attracted over 1,000 customers who were sensitised on the housing project initiative.
“The housing project will provide customers with investments and ownership options for homes and plots both commercial and residential at very affordable prices,” Finsco Africa CEO John Mwaura said.
Dubbed ‘RiverLine Ridges’, project launched last year, occupies a 423-acre project located in Ruiru, Mugutha-Murera Road, five Kilometres behind Spur Mall along Thika Road.
It seeks to construct housing units in one of the biggest housing projects that is currently engaging Kenyans on investing in affordable housing initiative, one of the big four agenda of the just exited government.
The project is set to see consumers purchase land at discounted rate from Sh2.8 million to Sh2.3 million for an eighth of an acre as a discounted fee for next one week.
Speaking during the drive, Finsco Africa director of customer service and communications Abby Zuena said the project is also a social impact initiative as it seeks to empower women with affordable housing and land solutions.
“Women have shown interest in the acquisition and investment of real estate assets over the past years and we have taken the responsibility of facilitating flexible payment plans tailored to encourage women to own assets in the real estate industry” Zuena said.
The management noted that with the prevailing after-covid impacts, high cost of living amid rise in inflation, majority of their customers have struggled to recover.
This in turn prompted them to offer flexible land investment options to accommodate the needs of their customers.
With the initiative, NACHU envisions a reality of enhancing a social impact for Kenyan families by having them realise how to own a house in urban and rural areas without over-stretching financially.