The sale of television in Nairobi has slightly gone up triggered by this year’s FIFA World Cup.
Pay TV providers are also gaining with increased subscriptions.
A spot check by the Star along Luthuli Avenue which is Nairobi's electronics home established that traders had realised an increase a slight jump in TV sales.
Most sales were made during the one-month period to the onset of the global football event.
"Specifically, they come in looking for the large sized Tvs of more than 32 inches," says Ignatius Mulefu, a retailer.
He said the same trend is witnessed in online purchases where customers mostly seek the 32-inch and above TV sets.
Another retailer noted that sales over the past month have gone up by about five percent compared to previous months.
Most of the retailers said the demand for bigger screens was driven by customers desire to maximise the thrills that come with the sporting event.
"This is to meet the need of most, almost all family members have the zeal to watch the tournament despite not being ‘die hard’ football fans," said a retailer.
Others however attributed the increased demand to customers' need to upgrade based on their end year and New Year resolutions.
Samsung Electronics and LG Corporation said they have recorded an increase in TV sales in the one-month to the onset of World Cup.
Samsung in a statement said they have specifically seen an increase in the demand for the 55 and above inch TVs while demand for the 30 inch and below has decreased.
LG's Kenya managing director Sa Nyoung Kim, sad the firm had witnessed an increase in TV sales.
He attributed it to the sporting event saying that being a global event, historical trends have shown that people always like to save and upgrade their TVs during such periods.
He said the coinciding of the tournament with the Black Friday where customers expected to benefit from discounts also pushed up ales.
The company said increased sales was mostly witnessed for the large-sized TVs of 50 to 85 inches.
"We've noticed that most customers now prefer to invest in big screens so that they can watch at home with friends and avoid public spaces like sports bars and clubs, a trend that was picked during Covid-19 period," Kim said.
MultiChoice said the number of subscriptions for its DStv and GOtv channles in the country has significantly gone up in the past one month, more-so towards the start of the tournament.
While the number of subscriptions was expected to go down after its recent increase of its monthly subscription packages by between five to seven per cent from August, the provider said this was cancelled by the World Cup.
However,some retailers said they have not witnessed any surge in the number of sales.
They say the demand based on orders has almost remained constant and has not changed as much compared to the normal season.
This, they said could be because of the current tough economic times.
Monthly inflation data released by the Kenya National Bureau of Statistics (KNBS) shows that in October month, the country's inflation rose to a seven-year high of 9.6 per cent from 9.2 per cent the previous month.
The statistics body said the inflation was largely driven by the average cost of food and non-alcoholic drinks which climbed 15.3 per cent.