Pan-African mobile technology company Beem has launched a unified communication platform allowing businesses to sell and engage customers on social spaces such as Facebook and Instagram.
The platform will also enable businesses to sell products on WhatsApp, Google Business and SMS simultaneously.
This is as it makes its inaugural entry into the Kenyan market.
Dubbed 'Moja', the product is on flagship and aims to revolutionize the way businesses in the country interact with their customers on digital channels.
"This is by enabling them to effectively communicate, engage and serve their customers," said Taha Jiwaji, Beem's CEO.
He was speaking during the launch event in Nairobi on September 28.
"Moja also seeks to empower enterprises with the capability to attend to their customer's needs, regardless of time or place, fostering a new level of trust and loyalty."
He added that the platform will ensure businesses are able to serve thousands of customers at a go and always deliver a great customer experience, allowing them to focus on growth.
The platform comes in the wake of today's highly competitive business landscape where companies are constantly seeking innovative solutions to sell, support and engage with their customers on digital channels.
Kenya's launch marks a significant step towards realizing the continental vision of a technology-powered Africa, according to the firm.
Jiwaji reiterates that the Kenyan market entry reflects the growing demand for advanced customer engagement and support solutions in the country and the continent at large.
"With Kenya's technology sector experiencing remarkable growth, businesses are recognizing the need to invest in robust platforms that can deliver excellent customer experiences," Jiwaji said.
E-commerce, according to the online retailer Jumia, has the potential to create more employment and revenue specifically by tapping the most underreached areas, the rural regions.
In its latest report dubbed ‘E-Commerce in Rural Areas’, the online shop says digital marketplaces could create close to five million jobs by 2025 on successful expansion to the rural areas.
“More than 72 per cent of Kenya’s population lives outside the main cities, and access to a supermarket is challenging in such areas. This presents an opportunity for e-commerce to grow and meet the rising demand in these areas," Jumia says.
The online retailer also reveals that market fragmentation, poor supply chain networks and lack of clearly named streets or buildings have combined to slow down the expansion of e-commerce.
The Pan-African technology firm currently has a presence spanning over 25 countries across Africa.
Mainly seeks to bridge the gap between businesses and their customers by leveraging innovative digital solutions.
It is further committed to providing top-notch customer support and ongoing product enhancements and supporting businesses and entrepreneurs in partner countries.