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The Role of Outliers in Innovation

•Outliers are agents of change who dare to challenge norms, break boundaries, and carve pathways to an uncharted future •Their primary motivation is a profound sense of mission; misfits consider themselves on a compelling mission

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by FRANCIS OPENDA

Business17 November 2023 - 01:00

In Summary


  • •Outliers are agents of change who dare to challenge norms, break boundaries, and carve pathways to an uncharted future
  • •Their primary motivation is a profound sense of mission; misfits consider themselves on a compelling mission

Bjarke Ingels, the renowned Danish architect, is often described in unconventional terms – "problematic," "outlandish," and "ostentatious." He is a rule-breaker, an architect who defies conventions and transforms fiction into reality. His unyielding commitment to pushing the boundaries of architecture sets him apart, making Bjarke Ingels an awe-inspiring figure in his field.

Ingels initially disrupted the Danish architectural landscape and culture with audacious designs such as the VM House and 8 House – groundbreaking structures that defied the norms and redefined skylines. His work spans the globe, consistently opening new avenues and venturing into uncharted territory. In Danish architecture, Bjarke Ingels is an outlier.

But what drives these misfits, and why are they vital to organisations and society? What sets them apart, and why do they chart their distinctive paths?

Contrary to a common misconception, outliers (or misfits) are not solely driven by a desire to break rules, although that aspect exists, especially when it leads to tangible results. Their primary motivation is a profound sense of mission; misfits consider themselves on a compelling mission. They harbour an unquenchable fire within, one that defies social norms and persists as an unyielding beacon. They remain steadfast until they've realised the vision that propels them forward.

As they articulate their mission, often a messy and convoluted process, they frequently find themselves at odds with others. This friction may lead people to perceive them as eccentric or even unstable. The clash arises from the misfits' endeavour to elucidate their ideas and navigate the path toward making them a reality.

Outliers live in the future; they are custodians of the future. Their role is to usher us into this unknown domain. It’s precisely what Bjarke Ingels does through his architectural innovations. When the future is their operational base, it's only natural that they appear peculiar to those around them. Their words and actions diverge so profoundly from the present reality that they defy conventional understanding.

Yet, if misfits refrain from transgressing boundaries and propelling us into the uncharted, who will? How can we anticipate innovation across diverse domains without their provocative influence? A society that perpetually adheres to the status quo cannot evolve. Misfits, by their very nature, are rule-breakers. They serve as the architects of new rules, thus engendering societal progress. While their journeys may entail temporary disruptions, the long-term benefits they yield far outweigh the initial disarray. Ultimately, outliers are agents of change who dare to challenge norms, break boundaries, and carve pathways to an uncharted future.

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