Mergers and acquisitions continue to shape Kenyas’ food delivery business as industry players continue to confront changing consumer needs.
Last year (2023) saw several high profile closures as tough operating environment saw firms wound up operations or scaled down their food delivery business entirely.
The latest move however, has seen Uber Eats and Domino's Pizza, joining hands to enhance pizza deliveries across Nairobi and Mombasa.
“We are excited to welcome Domino’s to our platform. This reaffirms Uber Eats' commitment to meeting consumers’ diverse culinary tastes, while becoming people’s everyday choice for access to local commerce, connecting businesses and customers seamlessly,” said Uber Eats Kenya General Manager Kui Mbugua.
This development follows Uber's 2023 Year in Review, which revealed the growing popularity of American and African cuisines among Kenyan consumers.
EatnGo Limited Managing Director Peter Jones, said they will be leveraging offering multiple ordering channels for customer convenience.
Eat n Go is the Master Franchisee for Domino’s Pizza in Kenya
The deal marks the expansion of Eat'N'Go Restaurant Group, which acquired Domino’s Pizza and Cold Stone Creamery franchises in Kenya in 2021, solidifying its position as the largest Domino's Pizza and Cold Stone Creamery Master Franchisee in Africa.
This follows an earlier partnership where Domino’s Pizza entered into an agreement with delivery company Glovo to improve deliveries in Nairobi.
Eat n Go noted that the focus on partnership with delivery platforms is informed by the changing customer dynamics that call for top-notch service delivery.