Kenyans seeking specialized treatment outside the country at the cost of their insurance cover will be able to do so under the new partnership between APA Insurance and Hollard Health.
Announced on Wednesday in Nairobi, the South Africa-based insurance firm Hollard, said it will offer the health cover to Kenyans through APA which is operational in the country and regulated by Insurance Regulatory Authority (IRA).
The product will also cater for domestic treatment for registered members.
Dubbed ‘APA Hollard Health’ the product is specifically developed for the discerning market, emphasising on preventive care and wellness, and offering comprehensive support.
Hollard CEO Tobe Hope said the new offering seamlessly integrates cutting-edge technology with a personalized approach, enabling members to proactively manage their health.
“By providing accessible information and intuitive tools, the health insurance solution ensures that users can make informed decisions about their health and well-being with confidence and ease,” Hope said.
The digitally-enabled service will be provided through an online app that allows members to scan and manage their health and well-being on their own terms.
APA noted that the app promotes positive behavior changes and rewards members for their efforts, all from the convenience of smartphones.
Further commenting on the product, Hope said the launch marks a significant step forward in health management, promising enhanced healthcare experiences and improved health outcomes for individuals, families, SMEs and corporates in the country, which is Hollard’s launch pad in the East African region.
In November last year, the South Africa-based insurer Hollard officially extended its footprint into East Africa after striking a deal to acquire a stake in Apollo Investments Limited, the parent company of Kenya-headquartered APA Insurance.
Hollard became the second international investor in the leading Kenya-based group following Swiss Re, which acquired a stake in 2014.
The investment sought to give APA access to a larger market and expanded opportunities for growth, while enabling Hollard International gain a foothold in the East African market to supplement its existing operations in Southern and West Africa.
“In addition to expanding our operations in Kenya, this venture will also enable us to strengthen our foothold in Uganda and Tanzania. Moreover, it positions us favorably to seize opportunities in the Ethiopian market once it becomes accessible,” said Ashok Shah, Group CEO of Apollo Investments Limited.