Kenya is banking on the increasing demand for groups and high-end travelers from India to increase her tourism pie from the Asian market that is currently ranked at sixth position as Kenya’s source market.
Kenya Tourism Board (KTB) together with 12 travel trade companies are currently undertaking roadshows in major cities of Ahmedabad, Bangalore, and Kolkata to woo the Indian market.
KTB CEO June Chepkemei in a statement disclosed that the market has recorded a tremendous increase in arrivals after the covid-19 pandemic to post a 12.4 percent growth last year with 106,863 arrivals up from 95,038 visitors recorded in 2023.
She said though wildlife safari is known to the Indian market and especially the Masai Mara, Kenya has packaged other diverse offerings putting the country on a competitive edge from other destinations.
“We are positioning Kenya as a diverse tourism destination to attract different types of clientele including honey mooners, adventurer enthusiasts, filming and business conference among others from this Asian market,” said the CEO.
She underscored that air connectivity to Kenya and Electronic Travel Authorization (ETA) facility are some of the attributes that have enhanced the level of interest amongst the Indians to travel to Kenya.
“We are happy that the government continues to focus on improvement of infrastructure around tourism such new hotels, roads, airstrips which are some of the enablers that have enhanced visitor experiences in the destination,” said the CEO.
The CEO expressed her optimism that the marketing initiatives that have been lined up in the emerging markets are going to increase visitor numbers into the destination.
Kenya is experiencing a robust recovery and is projected to continue on a positive trajectory in the year 2025.
Last year, Kenya closed the with
2,253,428 arrivals, indicating a
growth of about 16% compared
to the same period last year that
posted 1,948,785 arrivals
Safari Trail CEO Rajay Thethy
disclosed that Meeting Incentives
Conference and Exhibitions (MICE)
was a major area that Kenya as a
destination would leverage to shore
up its numbers.
