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HR firm sets up base in Kenya, targets start-ups

Local startups are increasingly looking to expand into other African markets.

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by JACKTONE LAWI

Business18 April 2023 - 10:21
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In Summary


  • •Kenya has emerged as one of the leading startup hubs in Africa, with a vibrant and dynamic ecosystem that is attracting both local and international investors.
  • •The company’s expertise in managing taxes, statutory requirements, and employment risks makes them a one-stop solution for local businesses.
Staff in an office.

Outsourcing and professional employer organisation, HR Leverage has opened operations into seven countries across the region including Kenya and is targeting SMEs.

The firm announced its expansion into Kenya, Uganda, Rwanda, Tanzania, Senegal, Nigeria and Zambia.

Co-founder Seyi Babatunde, said the company seeks to tap into the start-ups in the region by providing infrastructure and technology-driven support allowing them to focus on their core business.

"With incremental tech-enabled businesses generating sky-rocketing profits, the world truly became a global village in 2020, and trading with neighbouring countries is possible,” said Babatunde.

The company's services include outsourcing, recruitment, HR advisory, workforce management, and Professional Employer Organisation (PEO) services.

According to a recent publication by the Journal of Innovation and Entrepreneurship, Kenya has emerged as one of the leading start-up hubs in Africa, with a vibrant and dynamic ecosystem that is attracting both local and international investors.

This comes at a time when a growing number of companies are recording a spike in labour disputes that are spilling into courts as employees seek to fight for better working conditions, unfair dismissal and human rights violations.

The study also notes that Kenyan start-ups are increasingly looking to expand into other African markets.

“At HR Leverage Africa, our focus is not only on encouraging intra-African trade but also on building business infrastructure and helping retain African money in Africa,” said Babatunde.

 

 

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