- The event kicks off December 4-6
- Scheduled topics for discussion encompass pivotal themes such as the Evolution of Marketing in the Digital World.
Africa’s Digital and Technology experts are gearing up for the highly anticipated 8th edition of Digital and Technology Week (DTW), set to unfold from December 4 to 6 in Nairobi.
The event, organised by Go Gaga Experiential, aims to provide unparalleled industry insights, explore emerging trends, and accelerate growth within the sector.
This three-day conference will bring together Corporates, Agencies, Government entities, Media, and Technology companies, both local and international, to deliberate on the rise of digital technologies and their societal impact.
Moreover, the event will culminate in an award ceremony celebrating the 7th Edition of the Digital Media Awards (DMA).
According to Rita Njuguna, co-founder, and director of Go Gaga Experiential, the conference promises attendees an expanded knowledge base and pertinent insights into the positive impacts of digitization and technology on the economy and livelihoods.
Scheduled topics for discussion encompass pivotal themes such as the Evolution of Marketing in the Digital World, Rethinking Digital Lending and Fintech Pioneers.
Digital Platform Economy, Implementing Cyber Security for Impact, and Keeping up with Innovation will also be discussed.
“The adoption of digital technologies in Kenya is contributing significantly to greater access to information, education, healthcare, and various other services, all of which are enhancing lives and livelihoods,” Rita Njuguna remarked.
Some of the notable IT speakers expected at the event include Ali Hussein, chairperson of the Association of Fintech, Sylvia Anampiu, managing director at Bayobab formerly MTNConnect, Leon Kiptum, senior vice president at Flutterwave among others.
The conference's partners include RMS, EABL, Samsung Electronics East Africa, Redington – Cisco, iHRM, Kenya Institute of Bankers (KIB), Association of Fintech to mention a few.
Since its inception, the DTW has witnessed active participation from over 800 companies, engaged over 1000 thought leaders, and attracted more than 1500 attendees.
This event is taking place amid the growing demand for digital skills, as underscored by a recent report by the Federation of Kenya Employers (FKE).
The report indicates Information Communication Technology (ICT) as the most sought-after skill, accounting for 28.4 per cent of the major skills demanded by Kenyan employers.
Despite Kenya's leadership in digital transformation on the continent, Go Gaga Experiential CEO, Norah Muthoni, highlighted the challenges posed by low digital literacy levels, especially in rural areas, hindering inclusive digital transformation and participation in the digital economy.
According to Accenture's Africa GDP Forecast, Kenya leads in digital transformation, with its digital economy contributing 7.7 per cent to the Gross Domestic Product (GDP), followed by Morocco and South Africa at 6.82 per cent and 6.51 per cent, respectively.
The report further predicts that by 2025, Kenya's digital economy will contribute Sh1.4 Trillion, equivalent to 9.24 per cent of the GDP.