Coca-Cola, a partner of East Africa used the recently concluded 4th American Chamber of Commerce (AmCham) in Nairobi to showcase its locally centered approach.
The summit, designed to deepen U.S.-East Africa business ties was attended by over 1,500 delegates including top public and private sector leaders, senior U.S., Kenyan, and regional officials, and industry luminaries.
Speaking during the opening ceremony of the AmCham Summit, Luisa Ortega, President of Coca-Cola Africa emphasized Coca-Cola's commitment to its purpose of refreshing the world and making a difference.
“We are a global company, operating as a local business. This means we have a major local economic and employment multiplier effect in the communities we serve,'' Ortega said.
"When a consumer buys one of our beverages, it was likely made by local employees in a local manufacturing facility using ingredients and packaging sourced locally, and distributed by a local retailer."
This year's summit addressed critical issues such as trade policies, investment opportunities, and innovative business practices beneficial to both U.S. and East African businesses.
Coca-Cola's sponsorship emphasizes its role as a key stakeholder in the economic development of the region.
"For over seven decades, Coca-Cola has been a refreshing part of East Africa's story," said Alfred Olajide, Vice President of Coca-Cola in East and Central Africa.
He added that partnering with Amcham to create the platform for dialogue between private sector leaders, governments, and industry players is a natural extension of that commitment.
"We believe strong trade relations are key to growth across East Africa."
The two-day Summit convened leaders from various sectors in both regions, offering a unique platform for networking, knowledge sharing, and fostering strategic alliances.
It is poised to pave the way for ongoing discussions aimed at bolstering trade and investment relations between the U.S. and East Africa.
"The Summit presents a unique opportunity for stakeholders to collaborate, share insights, and explore ways to drive sustainable growth in East Africa," said AmCham Kenya CEO Maxwell Okello.
"We look forward to engaging with industry leaders, government officials, and community stakeholders to chart a path towards a brighter and sustainable future for the region."
A wide range of topics critical to the East Africa region’s economic development, including shaping the future of U.S.-East Africa trade and investment relations.