Kenya and China have signed a Memorandum of Understanding to promote film and theatre in the country.
This is the latest partnership after Kenya last year, inked a deal in Los Angeles, California to bring Hollywood Invention Studios to the east African country.
The deal will promote Kenya as a filming destination, shoot multiple movies in Kenya, and showcase Chinese films in the country.
The ceremony, themed ‘Kenya, China TV theatre " showcased a variety of Chinese TV programmes, highlighting the rich cultural exchange between the two nations.
Jimmy Carter Luo, Chief Executive Officer of StarTimes Media Kenya, expressed his enthusiasm about the newly forged partnership and its potential impact on both countries in the field of film and exchange of culture.
Carter emphasized that the Kenya, China TV Theatre & will pave the way for joint productions, content sharing, and professional exchanges between Kenyan and Chinese media entities.
"This collaboration is essential for the advancement of our creative industries. It offers a valuable platform for knowledge exchange, technological innovation, and cultural enrichment," said Carter.
Key representatives from both nations attended the event, including Dong Xin, Deputy Minister of the National Radio and Television Administration of China, and Timothy Owase, CEO of the Kenya Film Commission.
Deputy Minister of the National Radio and Television Administration (NRTA) of China, Dong Xin expressed his optimism about the future of Chinese-Kenyan cooperation in the audiovisual sector and film.
"This event marks a new chapter in our bilateral relations, particularly in the realm of media and entertainment. We look forward to deepening our collaboration with Kenya to foster cultural exchange and mutual development," said Dong Xin.
Prof Edward Kisiang'ani in a statement read by Judith Munyinyi, secretary of information ministry of ICT and said that the collaboration launched will highly impact the media industry.
He said that the exchange of content between Kenya and China is crucial.
"We look forward to the continued collaboration between Kenya and china "he said
Kenya film commission CEO Timothy Owase said that the collaboration between Kenya and China will greatly impact the film industry in Kenya.
He noted that the government will continue supporting the youths in realization of their talents.
"We are greatly humbled by this partnership between Kenya and China in the field of film and theatre and we will continue pushing further for our youths to get job opportunities in the film and art industry "he said.
