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Kenya's EV market sees new competitor as Loxea debuts BYD

Loxea says it will offer comprehensive suite of services associated with electric cars.

In Summary

•The market is witnessing increased competition as both local and international companies vie for a share of the growing sector.

•For instance, Roam, one of the country's early pioneers in EV technology, focuses on converting traditional combustion engine vehicles into electric ones.

Cabinet Secretary for the Ministry of Investments, Trade & Industry, Salim Mvurya, Loxea Kenya Managing Director, Jennifer Kinyoe and Loxea Holding MD, Florent Montaubin during the unveiling
Cabinet Secretary for the Ministry of Investments, Trade & Industry, Salim Mvurya, Loxea Kenya Managing Director, Jennifer Kinyoe and Loxea Holding MD, Florent Montaubin during the unveiling

CFAO Motors Kenya has joined the country’s e mobility space with new fully electric vehicles, a shift away from the hybrid models that it introduced last year.

Through its leasing and fleet management subsidiary Loxea, the dealer has introduced BYD electric vehicles (EVs) to the market.

With the subsidiary as the official distributor of the brand in Kenya, this marks Loxea's entry into the electric mobility sector, offering 100 per cent electric vehicles for leasing and purchase.

Kenya's electric vehicle (EV) market is experiencing rapid growth more so in the past two years, with increasing competition from both local and international players.

The rise in demand for environmentally friendly and cost-effective transportation, combined with supportive government policies, has created a fertile ground for competition in the EV space.

Loxea's Managing Director, Jennifer Kinyoe, stated that the company’s diversification into electric vehicles is part of a broader strategy to contribute to the country's green energy goals.

"Our broader vision to lead in Kenya’s evolving mobility ecosystem, offering a comprehensive suite of services associated with electric cars. This includes the installation of electric charging stations, vehicle maintenance, repair services, and the provision of spare parts," said Kinyoe.

Trade and Industry Cabinet Secretary Salim Mvurya, added that the government's is committed to promoting electric vehicles to cut emissions by 32 per cent by 2030 and reduce reliance on oil imports.

“The country's peak electricity demand is lower than its generation capacity, allowing for the effective utilization of off-peak hours for EV charging. These are some of the enablers of EV adoption that will drive the energy transition in the mobility sector,” said Mvurya.

The market is witnessing increased competition as both local and international companies vie for a share of the growing sector.

For instance, Roam, one of the country's early pioneers in EV technology, focuses on converting traditional combustion engine vehicles into electric ones.

The company is also involved in manufacturing electric motorcycles and buses, targeting public transport operators and businesses seeking greener solutions.

Kenyan startup Kiri EV, is also eyeing the e mobility market with electric motorcycles designed for urban commuting.

The startup has announced plans to increase production to meet the rising demand for electric two-wheelers, particularly in the delivery and boda boda sectors.

Autopax has brought Nissan's popular electric model, the Leaf, to Kenya.

Though not officially available in Kenya, Tesla has also garnered attention.

A small but affluent group of private customers is importing Tesla vehicles, drawn by the brand's advanced technology and high performance, despite the premium cost. Loxea is now the latest entrant

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