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Watu’s Erick Massawe on the ABC of Pay-As-You-Go

Consumers have embraced this financing model, improving their economic status

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by VICTOR AMADALA

Kenya01 March 2025 - 09:29
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Watu Credit’s Country manager, Erick Massawe /HANDOUT

Innovative digital asset financing, pay-as-you-go has established roots in Kenya, fueling smartphone uptake, fueling social economic growth in the country as the population grabs opportunities that come with the digital revolution.

This fast-growing payment mode across the globe, which locals refer to as Lipa Pole Pole, Lipa Mdogo Mdogo, has revolutionized retail and e-commerce. Research and Markets estimate it to grow by 11 per cent to hit $2.1 billion (Sh273 billion) by 2029.

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