The visit by international reggae artist Richie Spice will boost the tourism sector in Kisumu, Governor Anyang' Nyongó has said
Speaking on Wednesday, Nyongó said Spice's visit will help the lakeside city to showcase the best her culture has to offer.
"The first-time historic concert will be a highly effective platform for promoting our destinations and tourism and for opening them up as entertainment hubs," he said.
"We will also showcase our local culture, create a sense of community and generate excitement as well as interest among potential visitors."
Bringing the people together to enjoy the live reggae music he said will foster a sense of belonging and shared experience.
The concert will create a sense of community and togetherness among the residents and visitors.
Upon his arrival, he is set to pay the governor and his cabinet a courtesy call after which they will hold a joint press briefing.
Spice will then head to Sarova Hotel where he will be hosted.
The Jamaican reggae sensation will be treated to a tour of Lake Victoria.
“The Jamaican artiste together with his crew will be accorded a city, lake and a nature tour as we showcase the best of our great county to the world. He will get an opportunity to have a taste of our special fresh fish known as ngege from our important resource, Lake Victoria,” Nyongó said.
The governor also urged the small businesses to take advantage of the opportunity to sell food, artifacts and other items to generate income.
During the concert, local artists in Kisumu county will curtain raise for Spice.