The World's Biggest Book Sale, Big Bad Wolf Books launched at the Sarit Expo Centre to cultivate reading habits in Kenyans.
The Director General of Education Eliyas Abdi officiated the opening on Friday 14.
The mission is to make books more affordable and accessible to everyone.
Teenagers, children and parents streamed to the expo to shop for books of their choice.
The book sale organised by Big Bad Wolf Sharjah is the largest in Kenya's history and the first of its kind in the country.
Books on display range from bestselling novels, science fiction, romance, literature, graphic novels, business, self-help books, and cookbooks.
It also has a collection of children’s books that include pictures, activities, coloring, and interactive books.
It is running for 10 days at the Sarit Centre Expo and ends on October 23.
In attendance was Big Bad Wolf founder, Andrew Yap.