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[PHOTOS] City market blooms to romantic transformation for Valentine's Day

Vendors strategically displayed their items to attract customers.

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by The Star

In-pictures14 February 2024 - 10:26
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In Summary


  • Specialized sections or stalls were likely set up outside the market, adorned with romantic decorations and themed displays.
  • Flower bouquets, arrangements, and gift packages may have been prominently featured, enticing shoppers with the allure of thoughtful and romantic options.
Florist Wahu Regine showcasing her display at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024

On Valentine's Day, City Market transformed its usual focus on selling meat and food to incorporating a variety of flowers and gifts.

The shift in merchandise aimed to cater to the romantic theme of the occasion and capitalize on the increased demand for Valentine's Day gifts.

Vendors strategically displayed their items to attract customers, creating eye-catching arrangements that showcased the vibrant colours and variety of flowers available.

Specialized sections or stalls were likely set up outside the market, adorned with romantic decorations and themed displays.

Vendors display flowers at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
Carlos Wambua removing thorns from flower stems at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024

Flower bouquets, arrangements, and gift packages were prominently featured, enticing shoppers with the allure of thoughtful and romantic options.

To enhance the shopping experience, vendors may have employed creative marketing techniques such as offering special discounts, bundling flowers with complementary items like chocolates or cards, and using attractive packaging to make the gifts even more appealing.

The atmosphere within City Market likely became more festive and romantic, to encourage customers to explore and purchase Valentine's Day-themed products amidst the usual meat and food offerings.

Two ladies admiring flowers at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
Mary Rose founder Mary Mbugua showcasing her display at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
A vendor prepares flowers outside City Market, Nairobi, as the world marks Valentine's Day on February 14 2024.
Casaparis Florist director Christine Koech prepares flowers at City Market as on February 14 2024.
David Njoroge prepares flowers outside City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
Casaparis Florist director Christine Koech prepares flowers at City Market as the world celebrates Valentine's Day on February 14 2024.
Vendors display flowers at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
A vendor displaying flowers at City Market on February 14, 2024
Kitenz Flourist Steve Musyoki prepares flowers outside City Market as the world marks Valentine's Day on February 14 2024
Giem Florist director John Mungai prepares flowers outside City Market as the world marks Valentine's Day on February 14 2024
Vendors display flowers at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
Simon Kingori and Benson Kung'u preparing flowers at City Market, Nairobi, as the world marks Valentine's Day on February 14, 2024
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