Britam has launched a 'Bake Off Challenge' after its Uganda Airlines cake mishap.
"Because we did not get it right the first time. We tried baking a cake and fell flat on our faces! " the company said in a statement on Monday.
"You may have seen unflattering photos of what was our attempt to celebrate Uganda Airlines’ First Anniversary circulating online."
In the picture, the cake that was baked to mirror Uganda Airlines looked more of a sunken ship, or like some called it - a whale.
I hear Britam chaps were sending a message to Uganda Airlines that their plane can crash & look like the cake they gave them. So basically they were telling Uganda Airlines staff to get an insurance cover from them.
— Arthur D. Musinguzi (@digitaldidan) September 4, 2020
Maintaining a good brand image is hard. This 'cake' was made by Britam for Uganda Airlines but it is Uganda airlines that took all the online embarrassment.
— Allan Ssenyonga (@ssojo81) September 6, 2020
You're busy minding your business and a partner delivers something that throws you into severe turbulence. pic.twitter.com/HDc5Y12EOL
The cake was give by britam insurance that manages @UG_Airlines insurance underwriting. The cake shows a crashed uganda airline aircraft and that is the support service provided by the insurance company
— Simon Peter Obinya 🇺🇬🇰🇪 (@ObinyaJericho) September 5, 2020
@ssojo81. Seems like the cake just melted. Uganda airlines should not have posted that image. They could have asked Britam for the original.
— Kubondo Murunga (@Akhenaten4) September 6, 2020
Yhooooo!!!! I have just seen the Ugandan Airlines cake.... haha! ...with Britam wings... 🤦🏾♀️.. eeeii our neighbours!! It’s just that you are always on our side in EAC, otherwise.....l
— Loise Njoroge (@loisenjoroge) September 5, 2020
The baker must have been inspired by the previous collapse of the airline.
— Triplets (@GizazaLaughs) September 4, 2020
Britam noted that even though they flopped, it is the thought that counts.
"Well, we agree with a majority of you who said the cake did not do justice to this massive milestone and the occasion at hand," it said.
To redeem themselves, Britam came up with 'The Great Britam Bake Off Challenge'.
"We’re calling out all bakers – large and small – to take part in the design of a new cake to be presented to Uganda Airlines," they said.
It noted that the best design will be funded to bake and personally present the cake to Uganda Airlines in addition to delivering a donation to a charity of their choice courtesy of Britam Uganda and Uganda Airlines.
The next four bakers will also receive a contract to bake a cake for four charities within Kampala while also handing over donations.
Deadline for submission is September 9 at 5pm.