Safaricom on Monday announced an increase in Skiza revenue share for artists and content creators by 33 per cent.
Following the move, more than 20,000 artists and content-creators are set to benefit from increased earnings of 40 percent from all their tunes on the platform.
“Our decision to increase artist and content-creators revenue share by 33% will act as a further boost to the creative industry to support talent growth and sustainability,” CEO Peter Ndegwa said.
The increase in revenue share will be effective for all content on the platform from July 1, 2021 and will apply to both music and non-music tones.
Ndegwa said the move is a timely boost for artists and content creators who have been hard hit by the Covid-19 pandemic .
The entertainment sector including the Skiza service has also been affected by reduced customer spending in the face of the pandemic.
The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry in Kenya through innovation.
Recently, Safaricom launched Baze, a digital video platform connecting content creators and smartphone customers.
Baze further provides content creators with an avenue to generate earnings by taking a revenue share on customer subscriptions.
Edited by CM