The Sudanese Embassy in Nairobi on Tuesday held a workshop with various business sector players ahead of the 2023 International Fair of Khartoum.
The workshop brought together 21 Kenyan industry players drawn from various ministry departments, companies and banks to discuss investment opportunities and areas of cooperation.
During the workshop, the ambassador to Kenya Kamal Gubara praised the improving relations between Kenya and Sudan, pointing out that trade between the two countries is on an upward trajectory.
During the meeting, opportunities in tourism, agriculture and banking service among others that provide huge opportunities for Kenyan investors, were showcased.
“Tourism is one of the sectors which we believe Kenyan companies can benefit in Sudan,” Ambassador Gubara said.
Kenya Wildlife Services, Lamu County Government and Kenya National Chamber of Commerce and Industry were among those in attendance.
The 40th session of the International Fair of Khartoum 2023, scheduled for 24 to 31 January 2023 is expected to attract private sector organisations, the Republic of Sudan government sectors, and potential investors.
Exhibitors, general traders and financial institutions from the East African business community and the rest of the World will also take part.
The fair organised by the Sudanese Free Zones and Markets Co. in collaboration with the Ministry of Trade, of the Republic of Sudan, will seek to promote trade, investment and finance opportunities between the Republic of Sudan and the rest of the World.
“It will also provide an opportunity for Sudan to showcase its investment opportunities and projects, facilitate B2B engagements, joint ventures, partnerships and business deals.”
According to Gubara, 106,000 people drawn from all over the world attended last year's fair.
He however, believes the number will increase this year, with more Kenyan companies coming onboard.
“We expect more visitors and we hope Kenyan companies consider participating in this important fair as economic and trade relations start to move actively between the two countries,” he said.
He added, “We have a lot of opportunities in Africa and we should always prioritize relations with each other before looking elsewhere.”