Baraza Media Lab, a leading hub for Kenya’s media practitioners is set to revolutionise the art of storytelling in a two-day live production.
The art known as Story Sosa, will captivate audiences with an immersive and innovative blend of live performances, multimedia elements, and immersive experiences.
It will represent an audacious response to the challenges facing Kenya's journalism ecosystem, including political pressures, declining revenues, and the rapid evolution of digital and social landscapes.
"Story Sosa is not just a solution to these complex issues but a bold endeavour to experiment with new business models and formats within the media industry,” Christine Mungai a lead curator at Baraza Media Lab said.
The inaugural edition of Story Sosa will take place on July 22 and 23, 2023, at the Louis Leakey Auditorium within the Nairobi National Museum.
The groundbreaking programme has been created in collaboration with Catapult Agency and Gemini Pictures.
The media lab aims to redefine the creative boundaries of storytelling through the extraordinary project.
"Story Sosa is not just a solution to these complex issues but a bold endeavour to experiment with new business models and formats within the media industry," Christine Mungai, Lead Curator at Baraza Media Lab said.
Over the course of each evening, Story Sosa will showcase six meticulously curated stories akin to traditional magazine features.
However, the narratives will come to life through a dynamic fusion of live performances, mesmerizing videos, captivating animations, and enchanting music.
Producer of Story Sosa Angeline Musira said Story Sosa is tailor-made for those with a deep appreciation for theatre, T.E.D. Talks enthusiasts and fans of captivating YouTube explainers.
“This unique offering promises to captivate and engage audiences, delivering intriguing narratives that entertain and enlighten them. Prepare to have your perspectives transformed as even the most ordinary things, like monkeys or samosas, take on a whole new significance in this awe-inspiring audio-visual feast,” Musira said.
Founder of Catapult Agency Barrack Bukusi has emphasized on the project’s commitment to empowering storytellers and content creators within the industry.
Director Mugambi Nthiga, renowned for his work in the theatre, film, and television industry said Story Sosa represents a thrilling indulgence in storytelling.
“Each story covers a vast range of subjects, brought to life through captivating animation and video. Our aim is to create a mesmerizing experience that will thrill and engage the audience, both live and through digital platforms,” Nthiga said.
“Tickets for Story Sosa are available for purchase exclusively on mookh.com, offering a variety of options for individuals and groups, including enticing early bird and advance offers,” the statement reads.
“We call on the Public to secure tickets to Story Sosa now and be prepared to begin a journey that will transform their understanding of the world we inhabit.”