President William Ruto has said the much-awaited 2023 WRC Safari Rally will promote tourism and create economic opportunities.
He said the government is capitalising on the WRC Safari Rally to broaden economic opportunities in the country.
The President said the event attracts more than 100,000 visitors, creating job opportunities worth Sh24.7 billion.
The President said the rally has given the country media publicity worth Sh8 billion and a total economic value of Sh63.3 billion.
"This will position Kenya as an iconic sporting nation, rallying powerhouse and tourism destination," he said.
The President spoke on Wednesday during the flagging off of the WRC Safari Rally in Naivasha, Nakuru County.
The event attracted 34 rally crew from 20 countries.
Ruto commended the WRC Safari Rally organisers for the 19 million tree-planting Greening Legacy programme.
He challenged them to develop the sport and ensure sustainability by encouraging talent development.
"We want to see a production line with talent like yesterday’s stars led by Joginder Singh, Peter Hughes, Nick Norwicki, Shekhar Mehta, Vic Preston Senior and Junior," he said.
Leaders present included Nakuru Governor Susan Kihika, Sports Cabinet Secretary Ababu Namwamba and KCB CEO Paul Ruso among others.