Kibo Africa, a local motorcycle manufacturer, is accelerating its commitment to a more sustainable future.
The firm's CEO Huib van de Grijspaarde in a statement said they embarked on an ambitious tree-planting initiative to plant over 100,000 trees in the next three years.
In collaboration with the Ministry of Environment, through the State Department of Forestry and the Kenya Forest Service, Huib said Kibo has planted 10,000 tree seedlings at Kereita Forest as part of the wider commitment.
The Kibo boss said investing in the re-forestation of Kenyan landscapes is part of their commitment to environmental responsibility and sustainable practices.
Huib said they are aligning their corporate vision with the government's initiative to increase the country's forest cover by 15 billion more trees by 2032.
"We work to reduce our carbon footprint by sourcing a large component of our production materials locally rather than importing them, thereby reducing the carbon emissions associated with shipping," Huib said.
"We also ensure that our suppliers commit to and maintain environmentally friendly processes during production. As part of our commitment to sustainability, we will plant 100,000 tree seedlings over the next three years and care for them until they reach maturity."
Speaking at the same event, Thomas Kiptoo, County Forest Conservator, Kiambu County, welcomed the partnership with Kibo terming it a monumental step towards a greener, more sustainable Kenya. '
"We are delighted to join hands with Kibo in this commendable effort to combat deforestation and promote sustainable practices. Trees are vital in mitigating climate change, preserving biodiversity, and ensuring a healthier environment for all. This partnership exemplifies how public and private sectors can collaborate to make a positive difference."
The ongoing national tree planting initiative aims to restore 5.1 million hectares of forest cover.
Kenya has committed to the African Union's African Forest Landscapes Restoration Initiative(AFR100), which seeks to restore 100 million hectares of forest across the African continent.
Kenya currently has a forest cover of 8.83 per cent with several projects, including public-private partnerships, to reach the ambitious target.