At least six people have been confirmed dead and seven others injured in a road accident along the Narok-Mulot road.
The accident occurred near the Silanga area about four kilometres from Narok town.
Narok Central Sub County Police Commander John Momanyi said that the accident happened when Toyota Sienta collided head-on with a Subaru Forester
“The driver of the Subaru Forester was trying to overtake another motor vehicle and collided head-on with the Subaru which was travelling on the opposite side,” said Momanyi.
The Subaru Forester was heading to Narok from Bomet while the driver of the Toyota Sienta was headed towards Mulot's general direction.
Momanyi said that the six people including the driver of the Toyota Sienta died on the spot.
Those injured were taken to the different hospitals in Narok town.
The driver of Subaru Forester complained of chest pains and was rushed to Cottage Hospital for medication.
Both motor vehicles were towed to the Narok Police Station yard pending inspection.
This is the latest such fatal accident to happen amid heightened campaign to address the menace.
More than 1,000 people have died in the last three months in separate accidents.
Many others are nursing wounds following the accidents.
President William Ruto tasked Transport Cabinet Secretary Kipchumba Murkomen with leading efforts to reduce fatalities and injuries resulting from road accidents within the next year.
Speaking during the launch of the National Road Safety Action Plan 2024-2028 at KICC in Nairobi, Ruto also urged all stakeholders in the transport sector to fully participate in ensuring road safety.
"For too long, there has been a disconnect and competition between traffic police and the National Transport and Safety Authority (NTSA) in enforcing traffic rules, which has hindered the achievement of desired results," he remarked.
Ruto called on Inspector General of Police Japhet Koome and the NTSA Director General George Njao to collaborate closely to enhance road safety measures.
"Mr IG, Mr DG, please, I expect greater collaboration so that we can see results," said Ruto.
Ruto has also directed the Ministry of Transport to ensure that all road accident hotspots, road junctions, and PSVs are fitted with cameras within 90 days.
Among other measures he recommended is the reimbursement of fares for passengers in a PSV found carrying excess passengers.
He urged Kenyans to remain vigilant and report any traffic violations.
“We cannot afford to have over 20,000 people hospitalized due to road accidents," he added.
Murkomen, said a significant portion of road accidents in the country result from reckless driving and bodaboda riders.
"If we are to address the issue of road accidents, we must tackle the boda boda sector.”
Statistics indicate that 32 per cent of road accident fatalities involve boda boda riders, while pedestrians account for 38 per cent of fatalities on Kenyan roads.
Recent data from NTSA show that at least 1,213 people have been killed in road accidents in the past three months.
Pedestrians account for the largest number of fatalities at 445, followed by motorcyclists at 285 and passengers at 259.
According to the data captured between January and April 3, pillion (motorcycle) passengers came fourth at 103 followed by drivers (99) and pedal cyclists (24).
Kenya currently has 2.5 million motorcycles.
The National Road Safety Action Plan 2024-2028 aims to halve the number of accidents during its implementation period.