- Starbrands commended Classic FM's strategic investments and collaborations, which have played a crucial role in expanding its influence and market reach.
- The organisation noted that the partnerships have not only contributed to the radio's success but have also positively impacted the broader industry and community.
Image: COURTESY
Classic FM is expected to be feted as the top English Radio station in Kenya on July 19,2024.
The Starbrands Awards will be held at Sarit Centre, Westlands.
In an invitation letter, Starbrands said the event will be a black tie event starting at 6 pm.
"We would be honored to have Classic FM, the No 1 English radio station, participate in the category of Top English Radio Station. As a leading English radio station, your participation would showcase your esteemed brand and contribute significantly to the event's success," Starbrands said.
Starbrands stated that Classic FM has demonstrated exemplary financial and business management practices that have significantly improved its creditworthiness and credibility, attracting more business opportunities.
"Your commitment to sound financial practices has not only bolstered your reputation but also ensured sustainable growth and stability," it said.
Starbrands commended Classic FM's strategic investments and collaborations, which have played a crucial role in expanding its influence and market reach.
The organisation noted that the partnerships have not only contributed to the radio's success but have also positively impacted the broader industry and community.
"Furthermore, Classic FM's adherence to good governance, business ethics, and fair business practices is truly commendable. Your dedication to maintaining the highest standards of integrity and transparency has earned you the trust and respect of all your stakeholders," Starbrands added.
The annual Starbrands awards ceremony celebrates exceptional brands, industry leaders, influential personalities and stakeholders across the country and the East African region.
These, are those that have demonstrated remarkable performance, innovation and dedication within their respective industries.
Noteworthy, brands and professionals will be recognised for their outstanding achievements, fostering healthy competition and driving growth within their respective sector.
The theme for this year's awards is "Business and Climate," highlighting the importance of sustainable practices and addressing climate challenges through responsible brand initiatives.
Starbrands is an organisation that recognises brands that have adopted or exhibited various qualities.
These include but not limited to quality productivity, jobs creation, industrial automation, innovations and inventions, diversification and expansion, sustainability and involvement in climate change mitigation exercises as CSR for the brand among others.