Tourist arrivals hit a new record high of 2.09 million in 2023.
The number of visitors grew by 546,000, accounting for a 35.4 per cent increase from 1.54 million recorded the previous year.
Data from the 2023 annual report by the Ministry of Tourism reveals that Kenya earned Sh352.54 billion as revenue from tourists up from Sh268.09 billion in 2022.