Kenya Press Clubs can now access the portal through
www.pressclub.or.ke
MCK said the portal will provide press clubs from
different parts of the country with tools and resources to manage content
effectively.
It also expects that the press clubs will leverage this
opportunity to gain an understanding of the processing and distribution of
content on different platforms as well as ways of generating revenue through
content.
MCK CEO David Omwoyo highlighted the council’s support in the
establishment of press clubs in the country deeming it as a strategic
initiative aimed at empowering journalists, promoting press freedom and
strengthening professionalism in the industry.
“The Council acknowledges the changing media landscape in
Kenya and beyond. It is against this background that we have rolled out
support for the establishment of press clubs in Kenya with a view of assisting
journalists to align their activities to the media’s paradigm shift, including
the emergence of entrepreneurial journalism,” Omwoyo said.
Omwoyo also added that press clubs are purposed to function
as a key platform for journalists and media practitioners to come together for
collaboration, professional development, digital content generation, and
cooperative entrepreneurial journalism activities.
“Press
clubs have evolved in Kenya and are now taking a more professional
approach. We seek to enhance this by supporting journalists across the
country to come together to provide a framework where they can share
experiences and skills and advocate for professionalism. Such efforts will contribute
to a vibrant and independent media sector that serves the public interest and
upholds democratic values in Kenya,” Omwoyo said
“The
establishment of press clubs in Kenya therefore, aims to foster a vibrant and
empowered community of journalists and enhance professional viability in the
sector through monetization of digital content and venturing in entrepreneurial
journalism as a whole."