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Nairobi to host East Africa Somali Awards 2025

The award will honor outstanding individuals and businesses across a range of categories.

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by BOSCO MARITA

News14 March 2025 - 09:00
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In Summary


  • The event is set to highlight the success, resilience, and limitless potential of the Somali people in driving change across various sectors.
  • Somali Magazine CEO Ridwan Yusuf said the awards recognize and celebrate those who are leading the way.

Past East Africa Somali Awards event.[PHOTO: HANDOUT]

The East Africa Somali Awards 2025 has been scheduled to take place on April 15 in Nairobi Kenya.

The event is set to highlight the success, resilience, and limitless potential of the Somali people in driving change across various sectors.

Somali Magazine CEO Ridwan Yusuf said the awards recognize and celebrate those who are leading the way.

“For too long, the narrative surrounding Somalis has been dominated by challenges rather than achievements,” Yusuf said.

“Yet, across East Africa, Somali entrepreneurs, professionals, and businesses are thriving, innovating, and making significant contributions to the region’s economy and society.”

From bustling marketplaces to cutting-edge financial institutions, from technology-driven services to world-class supermarkets, Yusuf said the Somali-led enterprises are shaping the future.

“This awards ceremony will shine a spotlight on those who have worked tirelessly to build, grow, and uplift the community,” he said.

The East Africa Somali Awards will honor outstanding individuals and businesses across a range of categories, showcasing the diversity and strength of Somali-led enterprises.

Yusuf noted that success is not just about handing out trophies but also about inspiring the next generation, fostering healthy competition, and encouraging continuous improvement.

“When businesses and individuals see that their efforts are being recognized, it motivates them to aim higher, innovate further, and give back to their communities,” he added.

“Moreover, these awards help highlight role models within the Somali community. Young entrepreneurs and professionals need to see successful examples in their own communities—people who have risen above obstacles and built something meaningful.”

Nairobi was picked to host the event as it was deemed the economic and diplomatic hub of East Africa.

The city is also home to a large and dynamic Somali community whose contributions to business, trade, and investment have been instrumental in shaping the region’s economy.

“By holding the awards in Nairobi, we reaffirm the central role of Somalis in East Africa’s progress and provide a space for networking, collaboration, and future growth,” Yusuf added.

The nomination process for the East Africa Somali Awards 2025 is now open.

 



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