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What media houses are doing to reach more audiences

The economic downturn have put unprecedented strain on newsrooms in the last year.

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by DAMARIS KIILU

News31 January 2024 - 12:44
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In Summary


  • On the business side, a slower ad market, the imminent demise of remaining third-party cookies, and less reliable traffic from big tech platforms have contributed to widespread job cuts across the industry.

Wars in Ukraine and the Middle East, climate change, the aftermath of the pandemic, and the economic downturn have put unprecedented strain on newsrooms in the last year.

This is according to the Reuters Institute for the Study of Journalism.

On the business side, a slower ad market, the imminent demise of remaining third-party cookies, and less reliable traffic from big tech platforms have contributed to widespread job cuts across the industry.

However, here are some of the ways media houses are using to reach more audiences.

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