The image highlights key challenges facing the fruits, vegetables, and herbs business in Kenya, focusing on marketing constraints.
These include high compliance costs with standards like GlobalGAP and KS 1758, frequent shipment interceptions due to pesticide residues exceeding Maximum Residue Levels (MRLs), and high freight costs for air transport.
Global market risks like commercial disputes and non-payment for deliveries also pose significant challenges for the industry.
Additionally, the highly competitive EU market has strict requirements, and global market risks, including commercial disputes, threaten business stability.