The image outlines several opportunities for the fruits, vegetables, and herbs business in Kenya.
It highlights the high global demand driven by a health-conscious middle class in countries like China, India, and the Middle East.
There is a strong existing market in Europe, with efforts to diversify into new routes. Kenya's diverse agro-ecological zones allow for year-round production, and there is land available for expansion in non-traditional areas.
New markets such as AfCFTA, India, China, and the Far East present significant growth potential.
Favorable government policies and infrastructure, including road, rail networks, and seaports with cold chain facilities, further support the industry.