The majority of Kenyans will not be celebrating this festive season as they have traditionally done, a new poll has revealed.
The survey by Infotrak conducted on December 20 indicates that 60 per cent of Kenyans said they have no intention to celebrate Christmas and New Year festivities.
The poll, which interviewed adult Kenyans aged 18 years and above across all 47 counties, shows that Kenyans who opted out of the festivities cited financial constraints as the primary barrier.
The survey said the majority (86 per cent) of those interviewed cited lack of money as the dominant reason for not celebrating, cutting across all ages, gender, and regional divides.
"Rising costs of living are inhibiting the festive spirit, reflecting the deepening economic challenges across households," the poll noted.
"Economic hardship is widespread, with Nairobi and North Eastern being the hardest hit at 100 per cent and 91 per cent respectively, compared to 83 per cent in the Rift Valley."