HILLARY BETT
Kenya welcomed 2.4 million international tourists in 2024, Tourism and Wildlife Cabinet Secretary Rebecca Miano announced on Wednesday.
Speaking at the launch of the Annual Tourism Sector Performance Report 2024 and the Report on Sustainability and Impact of Climate Change on the Tourism Sector in Kenya, the CS said the figure translates to a 14.6 per cent increase from 2023 numbers.
Miano noted that the United States remained the largest source market at 12.8 per cent of total arrivals followed by Uganda at 9.42 per cent and Tanzania at 8.49 per cent.
In the ranking of the fastest-growing source markets, the CS said new entrants include the Czech Republic, Poland, South Korea, Brazil, Portugal, Japan, Australia, Canada, Denmark, Turkey, Belgium and Sweden.
