Regions leading in newspaper readership

Higher newspaper readership incidences are reported in the Lake, North Eastern, Rift and Nairobi topographies. There has been a slight decrease in readership in the Rift topographies from 22 per cent to 19 per cent.

There are more males who read newspapers as compared to females.

In terms of age, 25-34-year-olds tend to read newspapers more than other age groups.