The third instalment of the top 100 most loved brands by women in Kenya is set to be released today.
The study is conducted annually by BSD Group in collaboration with IPSOS Kenya.
Eva Muraya, BSD Group Founder and Director at Kenya Private Sector Alliance (KEPSA) said that the study has become very important today.
While giving her speech at the launch of the study on Monday, she said that the top 100 study is the voice of women.
"I think really what stood out for me was the fact that this study is celebrating regional brands, brands that may not be very familiar to us in Nairobi," she said.
"But brands that are loved very zealously by regional markets, and that's something worth celebrating."
Muraya said that the study has gained interest from corporate organisations, policymakers and development partners.
"This was a clear indication that there was purpose and meaning in making women be the forefront of decision-making processes," she said.
"An endeavour that impacts both the macro and micro economics of our country that the data that is being gathered, courtesy of this initiative is instrumental in determining the future of Kenya."
She said there is a need for organisations across all sectors and industries to engage purposefully in developing products and services that matter to women.
"If the data for example is telling us that the Kenyan woman's voice is calling out for recognition of her opportunity as an entrepreneur, she's expressing herself," she said.
She said she hoped that these findings will also strengthen evidence-based policies aimed at promoting inclusive brands, services and interventions.
