Journalist Jeff Koinange and media personality Grace Msalame have come up with a fashion brand dubbed Mali Living.
The fashion brand sells a range of premium watches and sunglasses.
Msalame said the Mali collection will have five premium models.
"The two automatic timepieces are built for sophistication while the three quartz timepieces are for simplicity and elegance," she said.
"The watches are made from watch movements from top manufacturers like Seiko, Hattori, and Seagull."
Mali Living watch also features top-of-the-line 316L premium stainless casings.
Msalame said that the watches are waterproof up to 100 meters.
Other than the watches, Mali Living sell premium hand-made sunglasses which are Italian-inspired.
Msalame said Koinange is the face of Mali Luxuries.
"We are honoured to introduce the renowned and award-winning broadcaster, style icon, father and mentor Jeff Koinange as the new face of Mali Living," Msalame said.
Koinange, who is currently a news anchor with Citizen TV, welcomed all to check out their fashion line on social media.
"We are happy to introduce the new Mali Collection. Designed with simplicity, and elegance and built for sophistication. Experience Luxury and Celebrate Yourself," Koinange said in a Tweet.