Meta-owned WhatsApp has announced it is introducing multiple accounts in a single device.
This means two accounts will be logged in at the same time on one device, a feature that was previously unavailable.
"This will help switch between accounts, such as your work and personal," the company said in a statement.
"Now you no longer need to log out each time, carry two phones or worry about messaging from the wrong place."
Further, Meta said for one to enjoy the feature, they will need a second phone number and SIM Card, or a phone that accepts multi-SIM or eSIM.
"Simply open your WhatsApp settings, click on the arrow next to your name, and click 'add account'. You can control your privacy and notification settings on each account," Meta added.
WhatsApp also warned its users against using imitated or fake versions of the platform, as a way of getting multiple accounts on their phones.
"As a reminder, only use the official WhatsApp and don’t download imitations or fake versions as a way of getting more accounts on your phone. Your messages are only secure and private when using the official WhatsApp."
The company also announced several Artificial Intelligence products and features that will be available on the platform.
"We are inspired by the possibilities of Generative AI, and how it can help people be more creative, productive, and entertained simply by sending a message."
It noted that it wants to help people using WhatsApp access access the emerging technology,
"We’re introducing three new AI services powered by Meta that represent the first steps in what we expect to be a long path of experimentation for all of us."