Doosan Construction Equipment, a dealer in heavy machinery has announced its rebranding initiative and transformation into Develon.
The evolution marks a significant milestone in the company's history, conveying the brand’s commitment to ‘Develop Onward’, bringing in innovative solutions through technological transformation and the development of exceptional equipment and services to customers.
The launch event serves as a monumental celebration, showcasing the unveiling of the Develon brand and its future-forward vision for the construction industry.
Speaking at the rebrand event, the General Manager of Car & General Trading Limited, Srinivas Devarakonda, stated that;
"Our transformation into Develon represents a bold step towards the future. This rebranding isn't just about a new name; it's about embracing innovation, sustainability, and an unwavering commitment to our customers' success."
“As the appointed sole distributors of Develon equipment in Kenya, we (Car & General Trading Limited} assure our customers that in spite of the rebrand, its core values and expertise stay true to providing the best-in-class construction equipment. The new name is global and will be applied on all new equipment and dealerships," Added Mr Srinivas.
Car & General Trading Limited, a subsidiary of Car & General Kenya PLC, a company listed on the Nairobi Securities Exchange since 1950 is the dealer of Develon equipment in East Africa since 2013, and holds franchises for other world class products including TVS motorcycles, Cummins power generators, Piaggio three wheelers, Toyota forklifts, Kubota tractors among others.
Also at the launch, Develon’s Global Vice President, Mr Edward Chung spoke about the Develon brand.
“Develon is under Korea’s conglomerate HD Hyundai group which is the 9th largest company in Korea. The company is growing fast as demonstrated by the growth in revenue- with 2020 as the year that the company recorded revenue of 60 billion dollars in a year."
“Develon falls under one of the three pillars of the HD Hyundai group business, which is construction equipment. The brand has changed name from Doosan to Develon, but it still remains the same and maintains the high quality as promised to our customers, as they are the key drivers of our growth. Our customers should expect more high-tech equipment such as the upcoming electronic excavator among others in 2028”, concluded Mr Chung.
While speaking on behalf of the National Construction Authority, Artchitect Nancy Milgo lauded HD Hyundai Group on the rebrand to Develon.
“The National Construction Authority congratulates the move to rebrand and the promise by the brand to ‘Develop onwards’ which aligns with our strategic plan for 2025. This promise beckons all of the industry players to develop onwards together towards an automated future. Automation is the future in construction and Develon through its’ equipment has made a significant step towards that. We congratulate you.”
As Develon dealer, Car & General is committed to its mantra of making our customers smile in every street in every town with quality products and after-sales services.
The launch event featured keynote addresses from prominent industry figures and Develon as well as Car and General leadership, a live showcase of the latest Develon equipment (excavator and wheel loader) and was attended by over 150 key stakeholders and customers.