The Village Market in partnership with United Nations Environment Programme will distribute indigenous tree seedlings in Nairobi on Wednesday for free to mark World Environment Day.
The campaign has been supported by Royal Embassy of the Kingdom of Saudi Arabia and Earth Keepers Foundation.
Saudi Arabia will host World Environment Day 2024 with a focus on land restoration, desertification and drought resilience.
Patrons at the Village Market will get the seedlings at various points at the shopping and entertainment centre.
Indigenous plants seedlings will be given to patrons who will be educated on different ways to embrace a greener lifestyle in their homes and businesses.
“The Village Market once again, in collaboration with the United Nations Environmental Programme, will educate its mall patrons on the importance of protecting our land through the Generation Restoration campaign,” a statement from the mall said.
The Village Market has over the years participated in the commemoration of the annual World Environment Day, every June 5 in response to the global call to action, to halt the damage to planet Earth.
Tree seedling distribution areas include the KCB Bank Plaza, Foodcourt, Courtyard and next to Carrefour at the Village Market.
World Environment Day is the biggest international day for the environment.
Led by the United Nations Environment Programme and held annually since 1973, the day has grown to be the largest global platform for environmental outreach.
World Environment Day is celebrated by millions of people across the world.
Land restoration is a key pillar of the UN Decade on Ecosystem Restoration (2021-2030), a rallying call for the protection and revival of ecosystems all around the world, which is critical to achieve the Sustainable Development Goals.
World Environment Day 2023 was hosted by Côte d'Ivoire and supported by the Netherlands.
The theme focused on solutions to plastic pollution under the campaign 'Beat Plastic Pollution'.
It was a reminder that people’s actions on plastic pollution matters.
The steps governments and businesses were taking to tackle plastic pollution were the consequence of this action.