- This initiative seeks to revolutionize childcare approaches and empower women in low-income areas.
- TotoCare franchisees receive comprehensive training and support to set up and manage their own daycare centers, known as TotoCare Mtaani.
Image: HANDOUT
TotoCare Hub, an emerging childcare franchise in Kenya, has launched its innovative social franchise program, aiming to expand its footprint across the East African region.
This initiative seeks to revolutionize childcare approaches and empower women in low-income areas.
TotoCare franchisees receive comprehensive training and support to set up and manage their own daycare centres, known as TotoCare Mtaani.
Speaking at the event, TotoCare CEO Prisca Muyodi emphasized the importance of the program saying the empowerment of women through quality childcare training not only provides economic opportunities but also ensures that our children receive the best care possible.
“ Our goal is to create a network of professional childcare providers who can make a significant impact in their communities. With the expansion of the TotoCare social franchise, we are committed to creating lasting change in low-income areas, empowering women, and providing high-quality childcare in an authentic and relatable manner for our communities,” she said.
The training program addresses critical skills gaps in child development and entrepreneurship.
The launch event was held at the TotoCare hub Centre of Excellence at Thiong'o Road, Kangemi, and was attended by TotoCare team and recent program graduates, as well as community leaders.
These graduates are now equipped to apply their newly acquired skills as childcare providers, with some poised to join the TotoCare network as TotoFounders by launching their own micro-daycare centres.
The program has expanded in recent months and now covers Nairobi, Machakos, Nakuru, and Kitui counties, aiming to reach as many women and children as possible in underserved areas.
One notable graduate is Rejen, a mother who has been running a small daycare in Kangemi.
Her enrolment doubled within months, once customers noticed improved professionalism and quality in her centre.
With increased enrolment, she is now more economically empowered to pay fees for her college-going child.
Another graduate, Jecinta, 44, plans to apply her skills by opening a daycare centre in Singapore, where she has lived for the past few years.
She noted the shortage of providers and the high cost of childcare services in Singapore, which led her to enrol in the TotoCareprogram.
Equipped with the necessary skills and expertise, Faith is now eager to seize this opportunity to expand her business and provide much-needed childcare services in Singapore.