Nyanza is best to host the Nyanza International Investment Conference (NIIC) because of several factors.
Speaking in Nairobi on Friday, NIIC chairperson Japh Olende said the region has the characteristics of securing a good investment.
Olende further said the existence of Lake Victoria in the area was another key determinant for hosting the conference.
Olende was speaking during a media briefing on the upcoming conference slated from February 6 to 8, 2025, at the Ciala Resort in Kisumu County.
“Considering it is our first event, we plan to have a successful project that could accelerate the potential for future objectives,” Olende said.
He said Nyanza is home to Lake Victoria, the largest lake in Africa and the second-largest freshwater lake in the world meaning that the Blue Economy has a large chance to thrive in the area.
"Blue economy investments can happen easily. With the lake in the region, hydroelectric power also becomes an area of exploration by the investors," he said.
He said considering it is renewable then it is easy to save money that will be needed for future projects.
He further said the climate of the region favours the idea of growing different crops which could be exported for use in other countries.
According to the official, the climate promotes a good environment to live in as well.
"It is already an area rich in agriculture. Nyanza grows food that is used for local use. The idea that investors could rear livestock looks lucrative to them."
He stated that Nyanza has never been given priority when investments happen in the country for that reason Nyanza was chosen and he believes that it is time for Nyanza to come to life.
The high-level conference will be attended by President William Ruto, former Prime Minister Raila Odinga as well as the Cabinet Secretaries and Principal Secretaries from the region.
At least 600 delegates are expected to show up for the conference especially multiple investors from China, Turkey, Europe and the USA.
One of the key areas of focus will be lowering tariffs to make business in the region thrive.
The professionals will unpack existing and potential development challenges with a view of turning them into investable opportunities for private-sector investors, who are the biggest driver of sustainability.
The forum will also leverage on Technologies and Innovation for the Blue Economy and Research, development together with Diaspora engagement to empower the region.
