Counter misinformation in science while maintaining ethical storytelling, journalists urged

Dr Sheila Obim, the Alliance for Science Executive Director at a previous event.

Journalists have been urged to counter misinformation in science communication while maintaining ethical storytelling.

Dr Sheila Obim, the Executive Director of Alliance for Science said the growing demand for evidence-based reporting calls for journalists to understand how best to translate complex scientific information into stories that resonate with the public

The Alliance for Science is a global science communication organization that seeks to build an alliance of science advocates who apply frontier biotechnologies to global challenges.

Dr Obim was speaking in Nairobi ahead of a science communication forum to be held in the city on February 25 and 26. Dubbed the Future of Science Communication Forum, it is organized by Alliance for Science Global Consortium that comprises the Alliance for Science, Michigan State University and Farming Future Bangladesh.

The forum brings together scientists, journalists, policymakers, and communicators who will explore new strategies for making science more accessible, engaging and impactful.

“We live in an era where misinformation and disinformation are among the most significant threats to science and progress. The sheer volume of misleading content can drown out common sense and push people back into outdated, inefficient ways of thinking. To combat this, we must build a strong network of allies dedicated to fighting misinformation,” says Dr Obim.

She says misinformation threatens progress in critical areas like food security, global health, climate change, and energy making it essential to develop effective communication strategies that empower communities with accurate, science-based information.

The forum is centered on four key flagships; champions, content, culture, and global crises, and explores the innovative strategies to counter misinformation and drive sustainable development across the Global South.

Topics such as artificial intelligence, climate change communication, and the intersection of science and policy will also be key highlights of the event.

One of the focal points of the conference will be the role of journalists in science communication.

Journalists will have the opportunity to engage with scientists and researchers to understand how best to translate complex scientific information into stories that resonate with the public.

Another critical discussion will revolve around the impact of science communication on public health, agriculture, and environmental conservation. A

s issues like climate change and food security become more pressing, effective communication strategies will be vital in shaping policies and public behavior.

“This is why we are launching a communication resources called the Science Allies Portal. It will create a comprehensive repository of resources on agricultural biotechnology, which is an important legacy of work done over the last decade,” Dr Obim says.