Like her political heroine Margaret Thatcher, Kemi Badenoch - who has been elected leader of the Conservative Party - divides opinion even within her party.
Her robust views, "anti-woke" values and no-nonsense style have made her a darling of the Conservative right and the party's grassroots and they have chosen her over fellow right winger Robert Jenrick.
As the first black woman to lead a major UK political party she has made history, but she is no fan of identity politics and is not likely to make much of that as she sets to work on the formidable task of restoring her party's battered fortunes.
The former business secretary's analysis of what went wrong for the Conservatives at the general election is that they "talked right, but governed left", and need to "stop acting like Labour" to win back power.
It is a pledge she has put at the heart of her Tory leadership campaign, which has focused on changing the underlying mindset of the British state.
Born in Wimbledon in 1980, Olukemi Adegoke was one of three children of Nigerian parents.
Her father worked as a GP and her mother was a physiology professor. Badenoch - she married banker Hamish Badenoch in 2012 and they have three children - grew up in Lagos, Nigeria, and in the United States where her mother lectured.
She returned to the UK at the age of 16 to live with a friend of her mother because of the worsening political and economic situation in Nigeria, and studied for her A-levels at a college in south London while working in a McDonald's restaurant and elsewhere.
After completing a degree in computer engineering at Sussex University, she worked in IT while also gaining a second degree in law. She then moved into finance, becoming an associate director of private bank Coutts and later worked as the digital director of influential Conservative-supporting magazine The Spectator, a non-editorial role.
According to Blue Ambition, a biography written by Conservative peer Lord Ashcroft, it was at Sussex University that Badenoch got a taste for right-wing politics - becoming "radicalised" by the left-wing campus culture, in the opposite direction.
She later described student activists there as the "spoiled, entitled, privileged metropolitan elite-in-training".
