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CHEPKEMEI: Unlocking tourism potential: Strategic path to economic growth

Imagine the possibilities if we can consistently attract five million visitors annually.

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by Josephine Mayuya

Opinion19 July 2024 - 03:30

In Summary


  • The safari experience should remain exclusive, with mass tourism directed to areas like Tsavo to preserve the delicate ecosystems of our prime parks
  • We need a comprehensive plan to clean and secure our beaches, providing organised spaces for local vendors and ensuring a pristine environment
Tourists at Jacaranda Beach Resort, Watamu

Kenya stands at a pivotal moment in its history, with the potential to transform its tourism sector into a cornerstone of economic growth and job creation.

As we set our sights on increasing tourism arrivals from 1.7 million in 2023 to five million by 2027, it is imperative that we harness the unique assets and opportunities that Kenya offers.

Tourism is not just about numbers; it’s about creating sustainable livelihoods and enhancing the socioeconomic fabric of our nation. For every 10 tourists who visit Kenya, we create one permanent job.

This statistic underscores the profound impact that a thriving tourism industry can have on our economy. Imagine the possibilities if we can consistently attract five million visitors annually.

Kenya’s safari and beach offerings are world-renowned, but we must strategise to maintain their allure. The safari experience should remain exclusive, with mass tourism directed to areas like Tsavo to preserve the delicate ecosystems of our prime parks such as Maasai Mara, Amboseli and Nakuru

Our beaches, particularly along the coast, offer a unique opportunity for mass tourism. Learning from past initiatives, we need a comprehensive plan to clean and secure our beaches, providing organised spaces for local vendors and ensuring a pristine environment that appeals to international tourists.

This strategy was successfully piloted in 2010 along a 12km stretch from Tundo to Mwapa, and we believe it can be introduced and scaled to include Diani, recognised as one of the best beaches in Africa.

A crucial aspect of enhancing Kenya’s tourism appeal lies in our infrastructure and urban cleanliness. Nairobi and Mombasa must be transformed into cities that are not only safe but also vibrant hubs that operate around the clock.

This involves significant investment in security, public cleanliness and the development of facilities that cater to the needs of tourists.

The expansion of Malindi and Ukunda airports is essential to accommodate the influx of high-end tourists arriving in private jets. By improving these gateways, we can better serve first-class visitors and provide seamless travel experiences.

Our marine parks are invaluable assets that require innovative management. Implementing a ticketing system where tourists pay a bed night fee can generate significant revenue for conservation efforts.

Moreover, integrating local boat operators and beach boys into this system ensures that they receive a fair share of the income, creating sustainable livelihoods and promoting environmental stewardship.

Kenya can draw inspiration from Morocco’s success in leveraging its cultural and natural assets to become Africa’s top tourist destination. By developing resort cities, expanding high-end facilities and enhancing our unique tourism products, we can position Kenya as a premier travel destination.

The Kenya Tourism Board is committed to implementing these strategies through collaborative efforts with stakeholders across the public and private sectors. Together, we can unlock the full potential of Kenya’s tourism industry, creating a brighter future for our nation and its people.

As we embark on this journey, we invite all Kenyans to join us in showcasing the unparalleled beauty and hospitality of our country. Let us work together to make Kenya the most visited destination in Africa, a place where every visitor feels the warmth of our welcome and the richness of our heritage.

CEO, Kenya Tourism Board (KTB) 


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