Gen Z during the protests/File
Generation Zs represent the first generation of true digital natives, seamlessly navigating an overwhelming array of online content to connect, entertain, and inform themselves and others.
With their expertise and comfort in the digital landscape, this generation is poised to profoundly influence the future of digital media and society.
However, this leadership role has significant responsibilities that should not be overlooked.
Accessing virtually any type of content with just a few keystrokes is a remarkable convenience; it also empowers individuals to explore many ideas and experiences.
Yet, it’s crucial to recognize that our online behaviors can have serious consequences on the livelihoods of content creators.
The professionals behind streaming content—such as films, music, and television shows—invest substantial time, creativity, and financial resources into crafting material that resonates with audiences.
As such, they deserve to be compensated fairly for their work.
By choosing to engage with legitimate, officially licensed streaming platforms— whether it’s popular dramas like “Single Kiasi”, reality sensations such as “Real Housewives of Nairobi,” or major sporting events—we ensure that the artists, producers, and rightsholders receive the compensation that rightfully belongs to them.
This support not only validates the efforts of content creators but also contributes to a healthier entertainment ecosystem.
In today’s interconnected world, everyone has the potential to be content creators themselves, sharing personal posts, captivating photographs, entertaining videos, and engaging stories across various social media platforms.
Yet, a foundational tenet of genuine content creation is to respect the intellectual property of others and avoid any form of plagiarism or theft.
We must cultivate an ethical digital environment to respect and uphold the rights of those who rely on their creative work for their income.
Consuming content exclusively through legitimate avenues ensures that all individuals involved in a production—be it writers, actors, directors, makeup artists, producers, or sound technicians— receive the financial remuneration and royalties they deserve.
This commitment to ethical consumption reflects our values of fairness and integrity and plays a critical role in sustaining the creative industry.
When all contributors to a production are compensated appropriately, it alleviates financial pressure, enabling the continued creation of diverse and innovative content.
The writer is an Communication
Specialist at MultiChoice Kenya
