Girl Effect launches ‘Tukisonga campaign’ to empower youth

Girl Effect, a global non-profit organisation dedicated to empowering girls and young women, has announced the launch of a transformative youth campaign in Kenya.

The Tukisonga initiative is designed to inspire and equip young Kenyans, particularly young women, with the knowledge and tools to navigate critical aspects of their lives such as health, economic empowerment, and personal development.

The name, derived from the Swahili phrase ‘Tukisonga’, which translates to ‘as we move’, symbolises the resilience and perseverance of Kenyan youth as they forge ahead to create change in their lives and communities.

“Tukisonga is more than just a campaign; it is a call to action and a reminder that no matter the challenges, young Kenyans can move together to create the future they combine entertainment with practical insights to inspire young people to make informed decisions about their health, education, and economic opportunities,” said Nancy Njoki, the Country Director.

"The Tuki series is aimed at breaking the barriers that prevent adolescent girls and young women from accessing reproductive health services and economic opportunities. In addition to the TV series, the campaign will include a podcasts,” she said.

“This campaign is rooted in connection, support, and empowerment. It represents a community of changemakers determined to make positive decisions and build a fair, inclusive, and open future,” added Njoki.

As part of the campaign, Girl Effect has also launched Tuki, a TV drama series that will air on local TV stations every Friday at 7:30 pm. Premiering on December 6, 2024, the drama follows relatable characters as they navigate challenges related to sexual and reproductive health, economic empowerment, and societal expectations.

The series hosted by Girl Effect youth creators, radio campaigns, community-based screenings in Nairobi and Migori counties, and digital engagement on online platforms.

“We are excited to bring this drama series to Kenyan audiences,” said Ray Mwihaki, Production Manager at Girl Effect Kenya.

“Through Tuki, we aim to spark conversations around critical issues, providing a space where youth can learn, share experiences, and be inspired by stories of resilience and change.”

Tukisonga and its multimedia initiatives are part of Girl Effect's continued commitment to reaching and empowering Kenyan youth. With WAZZII, their digital platform that provides sexual and reproductive health information.

Girl Effect has already impacted more than 1 million youth in Kenya and is now scaling its efforts through innovative campaigns like Tukisonga.